Friendly Voice awarded Big M Award by The Marketing Awards
For Stern Center TV Commercial titled “Someone You Know”
|(May 21, 2014 Seattle, WA.)
Friendly Voice, Inc. was awarded a "Big M" Award during The Event held last night at Seattle's Bell Harbor International Conference Center.
The competition, organized by Marketing Northwest recognizes creative work produced in the Pacific Northwest region in Advertising, Public Relations, Creative Arts, Direct Marketing, Outdoor and more.
According to Friendly Voice president Steve Lawson, "Our client, Dr. Fredric Stern and The Stern Center in Bellevue needed to stand out in a narrowly targeted cable TV buy. The budget was small, and the need for an upscale look drove us to use stock footage. The theme, Someone You Know Had a Little Work Done, was developed as a new way of delivering The Stern Center positioning statement "Creating Natural Appearing Beauty through the Art of Laser Cosmetic Surgery."
The commercial was written, produced and edited by Steve Lawson of Friendly Voice, Inc. The voice-over announcer is Vera McKinney Kutz.
I saw this article on October 10th about Pioneer Human Services being awarded $1.17 million grant from the US Department of Labor to help expand their job training program.
Pioneer Human Services was founded in 1963 as a halfway house. Fifty years later, it operates 10 of the 16 state’s work-release programs through contracts with the state Department of Corrections.
I had the privilege of interviewing many of the founding board members of Pioneer in 2009 to create a living history of the founding and early days of Pioneer. It’s an amazing organization. If you have an hour or so to learn their story you can watch the series here.
These videos bring the history of this remarkable agency to life through stories told by its founding board members and honorary governors.
This story was distributed internally on DVD and has been posted online for additional public exposure.
Want to see their incredible story? Just click on the image below.
Cartier 2012 commercial. Image builder?
Or commercial masturbation?
I was watching CBS Sunday morning when this ad came on for Cartier (the jeweler). Ever since, I’ve been trying to figure out the message. Is it, “our stuff is expensive because we have absolutely no handle on expenses” or, “we make so much money on this crap that we don’t care what our commercial costs” or??
Don’t get me wrong, this commercial is a production masterpiece. Everything about it is absolutely gorgeous and amazing. But it’s also a commercial exercise in masturbation. Is it effective? Or a huge waste of money??
See for yourself, then let me know what you think.
Content Is King!
Content is king. But you may be surprised at which content drives revenue. The Local Online Media Report from Borrell and Associates indicates that while “news and information sites do indeed generate revenue, the Top 5 local online companies derive all their content from their own advertisers. In fact, half of the top 20 are all-advertising sites.” These include AT&T Yellow Pages, Auto Trader and more.
According to the report’s Executive Summary, “TV stations and yellow pages companies continue to do well with about 11 percent share each, up from the past year. Radio stations, meanwhile, are languishing at a two percent share of all locally spent Internet advertising and appear to be barely treading water.”
For 2010, Borrell found that local online media accounted for 14.9 percent of all local ad spending, or $13.5 billion. They are forecasting that to grow to $15.9 billion in 2011, or 17.8 percent more.
By 2015, for the first time ever, Borrell Associates expects newspapers to be toppled as the perennial king of local as online media reach $24 billion, for a 22.7 percent share of all local advertising.
Music Industry Statistics – Sit Down Before You Read This
Thanks to blogger Michael DeGusta, here are a few statistics that will shock only those who haven’t been involved in the music business:
The music industry is down 45% from where it was in 1973.
The music industry is down 64% from its peak.
To put it in perspective:
26 years ago they spent almost twice as much as they do today.
10 years ago the average American spent almost 3 times as much on recorded music products as they do today.
The music industry based its revenues and growth on sales of collections of songs (call them albums, or CDs or whatever). Digital downloads (legal) have allowed people to buy just the songs they want. Read the full story here.
The future? Not so rosy.
Downloaded albums & singles have grown nicely, but that is not nearly enough to offset the loss of the physical equivalents.
Mobile, which includes “Master Ringtunes, Ringbacks, Music Videos, Full Length Downloads, and Other Mobile”, hit its peak in 2007 and has actually been in decline the past 2 years. Looks like the death of the ringtone – and possibly the birth of the iPhone?
Subscriptions – presumably Rhapsody, Zune Pass, and the like — have also drifted downward the past 2 years.
That only leaves internet & satellite radio – Pandora, etc — and others that pay via SoundExchange. It had a good uptick since 2007, but that’s when they negotiated royalty rates for online broadcasters. Even if they maintain some solid growth, it still adds up to a pittance.
Looks like the smaller and shrinking recorded music industry is here to stay.