Coca-Cola "Happiness Machine" moves the smile to Social Media
“New Coke” marketing stays true to brand
Coca-Cola has a long history of making us smile, understanding that our smiles will, in turn, keep their shareholders smiling.
A viral success? I’d say so. Almost 800,000 views in just a few days. A great example of staying true to your brand (see the “I’d like to buy the world a Coke” commercial below) while venturing into the Social Media world.