Comcast spends to rebrand as XFINITY. Let me explain . . .
A brilliant move by Comcast.
Instead of focusing attention (money) on really improving customer service, or perhaps doing something valuable for the consumer like NOT playing games with pricing, Comcast has instead decided to “re-brand” itself as XFINITY.
I’m sure the millions they paid to branding consultants brought back a wonderful report showing that the XFINITY brand will resonate with consumers and remind them of the INFINITE choices that XFINITY Voice, XFINITY TV, and XFINITY Internet will deliver (even though they have begun to limit the amount of broadband its customers consume) .
In a blog post announcing XFINITY, Comcast Executive VP David Watson writes,
XFINITY is the culmination of years of work to transition Comcast’s network and products to a platform that will now offer 100+ HD channels, 50 to 70 foreign-language channels, approaching 20,000+ VOD choices, incredibly fast Internet speeds (50 Mbps growing to 100+ Mbps) and thousands of TV shows and movies online for our customers to watch whenever and wherever they want.
Wouldn’t it have cost a lot less to just say “look at what Comcast is doing?”
And just think how much more bang for the buck Comcast could have gotten through Social Media by focusing attention on the customer and what she/he really wants. Instead of “branding” why not focus attention instead on transparency, honesty and customer service?
And putting an end to their annoying pricing games, which are so well documented that Consumer Reports Magazine last month offered step by step instructions for lowering your Comcast bill?
Because that would be way to hard for a large corporation to handle.
It’s easier to just find a new name. One that doesn’t rhyme with “COMCRAP”.