If you think that Facebook and Twitter make up the whole of Social Media, think again. This report from CNBC does a great job of describing the true changes affecting the advertising and marketing professions.
What used to work may still work, but not for long.
Steve Lawson is a communication specialist and social media consultant focusing on emerging technologies and societal trends to help companies large and small adapt to the new reality that there is no such thing as "business as usual".