Skip to content

“Real” Reality

The Challenge:

Kids today are blasted with entertainment options.  How does a local zoo and aquarium compete with video games, television and the like?

The Solution:

Radio commercials that poke fun at “high definition” by positioning the real Zoo experience as High Definition Reality.  Hearing kids enjoying themselves in a natural setting encourages parents to take the kids away from the electronic stimulation for just a while to experience a non-virtual reality.

HIGH DEFINITION REALITY:

Audio MP3

Welcome to the Neighborhood

The Challenge:

How do you invite the public to come visit a new Tacoma neighborhood for the first time?  Especially when the neighborhood is populated with Animals. The Solution:

The Solution:

You let the animals do the talking in their native tongues – and bring along a human to translate the message.  And these animals are excited.  They have a hard time hiding their enthusiasm for their new home!

WELCOME TO THE NEIGHBORHOOD:

Audio MP3