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Why I like these political ads

2010 October 27

I’m not going to comment on the politics of this ad. But I am excited to see a political advertisement with substance in this year of unprecedented political mudslinging.

This ad ran in today’s Seattle Times (October 24, 2010; Section A Page 15.

Ad for Inititative 1098 Seattle Times 10-24-2010

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What do I like about it?   It says something.  It answers questions directly.   And it offers a pledge to rectify any of its opponents’ concerns should they prove to be true.

AND it clearly states who paid for the ad to run. Thank you Mr. Pope for standing up publicly to voice your opinion.

Effective TV ads this political season?

I haven’t found many messages that I could approve.

This is one of the lone exceptions.  What do I like about it?

It’s delivered by our State Insurance Commissioner, the person in charge of making sure insurance companies are doing what they are supposed to do.  It’s not emotional, it’s not over the top.  As Sgt. Friday often said on Dragnet, “Just the facts, mam.”

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