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Sex and the City – Star Wars for Fashionistas

2010 June 5

Star Wars for Fashionistas. You probably know it as Sex and the City. I’ve been a fan of this smart, witty franchise since stumbling on it on HBO in its second season.

But last Friday night was the first time I’ve watched Sex and the City with a crowd. A stylin’, overtly perfumed, very vocal full house at Bellevue’s Lincoln Square Cinemas.

While I enjoyed the movie, I enjoyed the audience even more. They were a lively bunch, who commented and laughed and whooped it all up.

The biggest cheer of the night came early.

Sarah Jessica Parker’s Carrie Bradshaw character was getting into a cab – and the screen froze on a tight tight shot of a blue pair of shoes. Manolos maybe?? Did I spell it right?

If I had closed my eyes at that moment, I could have been in the Kingdome when Griffey scored that come-from-behind touchdown to win Seattle’s first ever Super Bowl. You get the picture. This was BIG.

That’s what raving fans do. They connect with the brands they love. And Sex and the City is a well loved brand, something I never would have known had I not seen it with my very own eyes.

And while the audience certainly identifies with Carrie, Charlotte, Samantha and Miranda, they seem to revel even more in their fashion.

Carrie Bradshaw knows her shoes

Your company has raving fans as well. Are you giving them an opportunity to cheer for you at the top of their lungs with others who share their passion ?

While I’m not proposing that you show a close up of your shoes in a theatre, or even in your store or on your website, I am suggesting that you enable our raving fans go shout about you online. On your Facebook page, through FourSquare or by allowing comments on your blog.

I can’t wait for Sex and the City 3 . . .

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